Review Us

Reviews do more than influence prospects … a lot more

We all know by now that consumers reviews matter. They affect prospective buyers to buy, they help improve service through customer feedback. But did you know – they help prospects find your reviews and your website? Reviews have an OUTSIZE effect on how your website gets found. Let’s see how. 1) Improved search-ability for your product When folks search for your product – in your city – your reviews tend to mention both product and city. The search engines notice both as they crawl the web. Result is your site and reviews show up more often in the local stack and searches. So yes, REVIEWS HELP YOU GET FOUND IN THE FIRST PLACE. 2) Voice search Typing in a search query is soooo 2015. A full 20% of all searches are input directly by a voice search.  Trends suggest 50% of searches will be initiated by voice in coming years. Getting your business ranked by third-party reviews sites takes on increased importance now and for years to come. 3) Reviews Create Traffic to Your Site Research suggest that that the first thing a consumer does after reading a review is 1) they go to your site, or 2) they visit your business. Going to your site or business comprises how 75% of users react to positive reviews. That’s motivated traffic to your website. Plus savvy businesses can load keywords into their responses – adding to the power of the initial reviews. In the past businesses have paid lip-service to reviews, but now, more than ever, reviews drive motivated prospects to your website and your business. Skillful campaigns to drive...

Utilizing Google+ Reviews for the Local Stack

Business owners have become accustomed to regularly seeing new additions and changes on the search results page of Google. On August 6, 2015, Google shook things up for local businesses once again by shrinking their seven pack local listings into a consolidated three pack, referred to as the “local stack.” Suddenly, 57% of businesses that appeared on the seven pack lost their first page visibility. Rather than going up in arms about the new changes, businesses can now embrace utilizing Google+ as a tool to help them earn one of those coveted three spots on the local stack. While it is rare for Google to be cut-and-dry about their next additions and latest updates, one certainty in these changes is business reviews via Google+ will be imperative for top local results. Let’s take a look at how to use reviews to get found on the local stack. A brief history of Google+ In 2011, Google+ was launched with the initial intent of overthrowing the social media giant we all know as Facebook. The initial platform would allow users to share interests and photos as well as connect with friends. Many users found these features to be so similar to Facebook that it failed to impress. A major turnoff for both businesses and casual users alike was the mandatory Google+ signup in order to use additional Google-owned sites such as YouTube and Google Play. Fast forward four years to 2015 and Google announced that they will no longer make signup mandatory to use of other Google websites. You simply just need a Gmail account with no obligations to use the...

Multifamily Online Marketing Has Just Changed Forever

Online marketing has changed rapidly over the past few months. Once (August of this year), online multifamily marketing was conducted almost solely through internet listing services – Apartmentguide.com, Apartments.com etc etc. These are aggregators of a great number of apartments throughout the country. Using a search engine to find a property, these would always come up first, and it was only through searching these internet listing services a community would be found. Making it even harder, listing services charged properties to get a high ranking within their site. Smaller properties, were often over-looked, pushed away from the first page of results. There has recently been a change to search engine algorithms, offering a preference to local businesses over the large aggregators. When you search for properties in Fall 2015, the internet listing services will still show up, but above them a handy map showing properties near the user. This new phenomenon is known as the Local Stack, and it’s a BIG deal. The Local Stack means properties once been buried under pages of results on an internet listing service can now be FOUND ON THE FIRST PAGE of a search.  The Local Stack shows only local properties and NO – repeat no listing services are shown. Fifty percent of all online searches are done on mobile phones. For mobile users the Local Stack is even more revolutionary because the it’s the first thing to show up while doing a search, making your multifamily community is even easier to find. Of course, one wants to know how to take advantage of this seismic change to the industry. The biggest gateways...
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