Case Study 1: Online Marketing for a Senior Apartment Community in Denver, CO
The digital marketing team at Better Links Media did extensive research and recommended creating a website for the community with SEO elements built in to help rank on page 1 as a first step. The Better Links approach included a number of components to establish Expertise, Authority and Trustworthiness (E.A.T), elements that are mandatory to getting found online. Some of the tactics were:
- Designing a responsive, engaging website
- Developing rich and relevant content
- Incorporating relevant and dynamic SEO elements
- Installing Local Buzz Pro to cultivate reviews that establishes trust
Yale Station Apartments began to appear in the Local Stack within a few weeks and organically in a couple of months.
Examples of Keywords the community appears on page 1 consistently
- Senior Apartments in 80222
- Senior Apartments in Denver
- Apartments for seniors in Denver
- Senior Apartments near I-25
Case Study 2: Ecommerce Pay-Per-Click Advertising Results
Better Links™ Media researched the products sold on the client’s website and helped identify products that would make great holiday presents. Out team also created the product data feed for these products.
We built an AdWords account and linked to client’s Merchant Center and Google analytics accounts.
Our plan included setting up a Shopping, Remarketing and Search Campaign to maximize returns from the Pay-Per-Click campaign. We coordinated with the 3rd party website management company to add the required tracking codes to track results.
The campaign went live prior to Cyber Monday taking advantage of the online shopping frenzy. We continued to advertise throughout December and adjusted the budget to ensure funds were available throughout the month – having enough to aggressively advertise the couple of weeks before Christmas.
a) The business saw a 160% increase in total number of products sold when compared to the same month the previous year.
Pay-Per-Click advertising provided the visibility the business needed during the holidays and the choice of products featured on the shopping campaign proved to the highly relevant to the season.
b) More Leads: Total website traffic in December, 2014 was almost 4 times that of the prior month or the same month the previous year.
c) Quality of leads: In addition to generating more leads, we observed that PPC advertising brought higher quality leads. The average order price during December, 2014 was about 80% higher than the average order price during the non PPC advertising months.
Case Study 3: Results of PPC vs No PPC
Our team put together Pay-Per Click campaigns for properties that needed help with increasing occupancy rates and went live June, 2014. The approach we took was to showcase these communities on the Google search network.
The ads ranked higher than those by Internet Listing Services like ForRent.com and AparmentGuide.com
a) PPC Advertising continues to attract higher number of website visitors. These communities have significantly more leads in 3rd and 4th quarter of 2014 when compared to the same quarters the previous year.
b) Apartments usually experience a seasonal drop in interest during 4th quarter. It was interesting to note that PPC advertising continued to attract prospects to the website and overcame the seasonal slowdown in 2014.