Success Stories

Case Study 1: Online Marketing for a Senior Apartment Community in Denver, CO

Situation:  
Yale Station Apartments is an affordable apartment community for independent seniors in Denver, Colorado. There are at least 10 communities for seniors – retirement, assisted living and memory care communities within a 15 mile radius. In such a highly competitive market, it was important for this apartment community to consistently get found organically to maintain its optimal occupancy rates, proving profitable to the owners.

Our Solution:
The digital marketing team at Better Links Media did extensive research and recommended creating a website for the community with SEO elements built in to help rank on page 1 as a first step. The Better Links approach included a number of components to establish Expertise, Authority and Trustworthiness (E.A.T), elements that are mandatory to getting found online. Some of the tactics were:

  • Designing a responsive, engaging website
  • Developing rich and relevant content
  • Incorporating relevant and dynamic SEO elements
  • Installing Local Buzz Pro to cultivate reviews that establishes trust

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 Outcome

Yale Station Apartments began to appear in the Local Stack within a few weeks and organically in a couple of months.

Examples of Keywords the community appears on page 1 consistently

  • Senior Apartments in 80222
  • Senior Apartments in Denver
  • Apartments for seniors in Denver
  • Senior Apartments near I-25